East40 Holding

East40 Holding is a Riyadh investment firm that describes itself as a private institutional family office, established in 2025. Its managing director and vice chairman is Khalid bin Bader Al Saud, who is also a venture partner at RAED Ventures and the founder of Echelon (company), and the firm is named as one of the investors in Echelon's round of October 2026.¹²

Description

The company's website carries the name East40 Holding, the location "Riyadh, Saudi Arabia," and a page description that reads "Private Institutional Family Office."¹

The company's LinkedIn page gives its founding year as 2025, its headquarters as Riyadh, its industry as Investment Management and its size as 11 to 50 employees, with 619 followers. The page describes the firm as "a trusted institutional platform stewarding capital and building enduring businesses for a select private family office and its affiliated institutions." It says the firm manages and deploys capital, forges cross-border partnerships, builds multi-asset portfolios and develops long-term platforms.³

The Altss family office database lists East40 Holding as a multi-family office based in Riyadh. Its record gives assets under management as "Undisclosed."⁴

Founding and title

The RAED Ventures team page gives Khalid's title at East40 Holding as "Managing Director and Vice Chairman" and describes the firm as "a private institutional family office established in 2025."²

RAED's release of February 6, 2025, announcing Khalid as a venture partner, says that he "also serves as the MD & Vice Chairman of his family's private office."⁵ That release is the earliest dated source that names the office; it describes the office as "his family's private office."

An aggregator profile for Khalid lists "Founder, MD & Vice Chairman" of East40 Holding from 2025.⁶

Titles

Khalid is styled "H.H. Prince" in RAED's February 2025 release, and Security MEA, reporting the Rubrik partnership in December 2025, styles him "H.H. Prince Khalid Bin Bader Al Saud, Executive Chairman of Echelon Digital."⁵⁷

Echelon's founder's letter, published by the company in October 2026, describes the firm's origin in the first person: "Alongside a few members of my family, I founded East40 to make long-term, high-conviction bets on the sectors that will shape our country's future. AI was one of them, and we wanted to found and operate an AI business from the ground up."⁸

Investments

East40 is named as an investor in the October 2026 round of Echelon (company). Wamda reported on October 7, 2026 that Echelon had raised an undisclosed round from East40, RAED Ventures and Avra, "alongside Ben Horowitz and other investors." Dealroom carried the same investor list on October 8, 2026 and described Khalid as the founder of East40.⁹¹⁰

The founder's letter says Echelon was "backed early by East40, Raed Ventures and Avra, alongside Ben Horowitz and others."⁸

The ClearGrid about page, where Khalid is listed as co-founder and chairman, says its funding was "co-led by Nuwa Capital and Raed Ventures," with BECO Capital, Saudi Aramco's Waed Ventures and Endeavor participating.¹¹

Name collisions

A UK company named EAST40 SOLUTIONS LTD (company 15041539) was incorporated on August 1, 2023, with a registered office in Olney, Buckinghamshire. Its one listed director is a British national born in 1970. It shares only the name with East40 Holding.¹²